Digital Strategies: Crafting a Tailored Target Audience

A Masco Signature Event

Presented in collaboration with Increase Branding & Design and in partnership with Co.act Detroit

This five-part Digital Strategies workshop series helps arts organizations grow their brands through elevating content creation, sharing marketing resources, and developing social media strategies.

Who is your audience sitting at your concert, strolling through your galleries, or dancing at your festival? Who cares the most about the kind of story you’re telling, the kind of mission, vision, and set of values that your organization has? One of the most important parts of your digital strategy is the clear identification of your target audience. Before you start writing or posting, you must know your ideal target customer as well as you know your upcoming programming. Learn how to define your audience while ensuring that you create relevant content that pulls them in to your creative work.

This workshop is led by Justin J. Dunn, Digital Brand Strategist and Co-Founder of Increase Branding & Design, a full-service digital agency turning average business goals into actionable marketing strategies.

Click here to view Participants for this Event.

Free parking is available in the parking lot located on the southwest corner of E. Grand Blvd and John R St. one block from Co.act. Metered street parking is also available.

August 21st, 2019 12:00 PM   through   1:30 PM
Co.act Detroit
6568 Woodward Avenue
Detroit, MI 48202
United States
Members $ 0.00
Guests $ 10.00

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