Detroit Symphony Orchestra

Digital Content Specialist

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Qualified candidates should submit resume, and cover letter to Please include a link to a portfolio/works samples in the cover letter.
Posted On: August 11
Location: Max M. & Marjorie S. Fisher Music Center
3711 Woodward Avenue, Detroit, MI 48201

Job Description:

The Organization

The internationally acclaimed Detroit Symphony Orchestra, the fourth-oldest symphony orchestra in the United States, is known for trailblazing performances, visionary maestros, and collaborations with the world’s foremost musical artists. The DSO offers a year-round performance schedule that includes classical, pops, jazz, young people’s concerts, and actively pursues a mission to impact and serve the community through music. To learn more, visit

Position Summary

The Digital Content Specialist will create, manage and schedule digital content for the DSO’s internal and external digital signage, as well as create content for online digital marketing to engage various Detroit Symphony Orchestra constituencies. The position supports the work of the Patron Development & Engagement Department, and reports to the Digital Marketing Manager. The Digital Content Specialist will also work with multiple departments within the DSO to define and implement strategies based on audience research and engagement.


  • Create compelling content utilizing images, audio, video, illustration, animation, and typography for use across internal and external digital signage and other areas of digital marketing
  • Plan successful marketing and sales strategies, including collecting, creating, and editing content to promote DSO events, musicians, donors, leadership, events, and education programs
  • Work collaboratively in a multifunctional team and with DSO departments, clients, and sponsors to create effective content with sales-oriented messaging for campaigns
  • Organize digital signage content in a functional and aesthetically appealing way that will attract users and encourage them to act
  • Coordinate content schedules to ensure displayed content is accurate and current
  • Synchronize content across multiple displays to create an engaging atmosphere
  • Develop and implement new layouts, concepts, templates, and assets within the digital signage system
  • Troubleshoot and resolve technical issues with the potential to be on call
  • Perform other duties as assigned

Preferred Skills:


  • Bachelor’s degree in marketing, digital arts, communications or related field preferred
  • 1-5 years design experience on digital platforms with an eye for typography, layouts, and premium brand work
  • Ability to identify relevant trends and market opportunities to engage the appropriate resources to further the DSO’s mission
  • Expertise with online content management systems for digital signage preferred
  • Prior experience with Carousel digital signage software and BrightSign hardware a plus
  • Expertise using editing software (image, audio, and video)
  • Adobe Creative Suite proficiency preferred
  • Experience with illustration and animation a plus
  • Basic working knowledge of computer networking Personal Attributes and Competencies
  • Dynamic self-starter with an entrepreneurial spirit who can think strategically and provide solutions
  • Action-oriented, decisive, a quick study with proven ability to accurately analyze information and act
  • Superior organizational, communication, and interpersonal skills
  • Must be a self-starter who is a strong and collaborative team member
  • Motivated to network socially with a passion for building relationships
  • Leads with a positive attitude and the ability to provide superior patron service
  • Sensitive to the needs of individuals and able to maneuver within multiple departments
  • Ability to work well under pressure with persistence, perseverance, tenacity, integrity, and patience
  • Strategist who is motivated by deadlines and measurable outcomes

Reporting Responsibility: Digital Marketing Manager

Qualified candidates should submit resume, and cover letter to Please include a link to a portfolio/works samples in the cover letter.

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